7up // Since 1929


Animator : Omar Mokhtar
Animation Studio : Giraffics
Agency : OMD
Client : 7up

Location: Cairo

If you feel like you were born in the wrong era, 7up is trying to make you feel less indifferent. Choose your preferred decade starting from the 30’s when 7up all started. We've decided to target the feeling of indifference with a brand that has been around for decades to help make people feel more in place.

Pick your parallel life, pick your can. 

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